We'll leave the first definition to the athletes we cover...
...and take care of the second one for you.
Following the September 2018 site design update our goal is to provide a small number of highly visible spaces for banner ads.
Along with the single leaderboard ad at the top of the page, ads typically run along the left and right sides of the content. These locations can change depending upon the size and resolution of the device being used.
Visitors to our site WILL see your advertisement - guaranteed.